For restaurants and hotels, it can be high-risk, high-reward to cater for a major national team before a big game. But the reputational risk if something goes wrong can be astronomically high. With the FIFA World Cup coming to 11 U.S. cities this week, it’s more important than ever that your team is prepared for these high stakes situations.
The most infamous example of this going wrong is Michael Jordan’s legendary “Flu Game.” In the 1997 NBA Finals, Michael Jordan named a major chain pizza restaurant that he suspected gave him food poisoning before what has become known as the“Flu Game.” He played through the pain to lead the Chicago Bulls to a comeback, where they’d go on to win it all, but his illness was all over the news. Needless to say, we imagine the pizza chain’s PR team was busy for a long while.
But other, smaller instances happen all the time. Complaints after a large group dine in or order out can be extra challenging, especially if multiple people are sick. It’s important to follow up and learn more - often the timelines don’t actually match up with what we know about how foodborne illness actually transmits, or we find out that a group left food unrefrigerated for hours and hours before they ate it. But even if it’s not true or not your fault, rumors have legs, and in a high-stakes situation like the World Cup, social media and news coverage could be hard to come back from.
You certainly don’t want to deny a team that loves your food - but be sure to take extra care with time, temperature, packaging, and transportation. Make sure you know which of your locations are near training facilities or team lodgings (check out this map from the Brown Pandemic Center that lists all the World Cup training sites, hotels that the teams are staying at, and upcoming matches). Then, make sure your managers there know to treat any large World Cup orders with VIP care, whether it’s for Lionel Messi or a group of excited fans.
Sources: NBA.com, Food Safety
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