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We’ve all heard this type of thing: your kid needs to get sick to build a strong immune system; kids these days just aren’t as healthy as they were back in the day. These ideas are rooted in something true - kids exposed to pets and farm animals have fewer allergies. But that doesn’t extend to infectious diseases. In fact, “kids these days” are objectively the healthiest they’ve ever been because childhood deaths are the lowest of all time. We tend to forget just how many kids died before they reached adulthood, especially infants and those under five. The leading cause? Infectious disease. Tuberculosis, pneumonia, and diarrheal illnesses killed nearly one out of every ten children as recently as 1915. So, no, kids don’t need to be infected with dangerous diseases to build healthy immune systems. Measles is particularly dangerous for kids, with 1 in 20 kids infected getting pneumonia and up to 3 out of every 1000 dying, so it’s absolutely not worth the risk.
Source: YLE
We’ve learned a lot about what works to help undecided people choose life-saving vaccines. Offer clear, valid information that includes both the benefits and risks of vaccines. Compared to positive-only narratives, a “both-sided” narrative increased people’s attitudes toward and reduced resistance against vaccination in one study of people with lots of vaccine hesitancy. Even more so, when people identify with the person telling them about the pros and cons of vaccination (they feel that it’s someone who thinks and acts like they do), they feel more compelled to get vaccinated. Appealing to people’s desire to take care of their family and community is also proven to be effective. Work on employee communication that doesn’t gloss over risks or side effects, identify a few key storytellers who reflect your employee demographics, and focus on communicating the ways that vaccines could protect the community. And last but certainly not least, we know that convenience is king. Organizing an on-site vaccination clinic that makes it super easy for people to get the vaccine is one of the biggest drivers of vaccine uptake. They’ll do it if it’s super easy (and free) for them, so make it a no-brainer.