Measles cases are spiking right now, with over 600 cases across the country in 22 jurisdictions. Most of these are related to the panhandle outbreak, centered around Gaines County, TX, where so many people have measles that the health department isn’t realistically able to track everywhere they’ve gone while infectious. But outside of the epicenter, health departments tend to respond quickly to individual measles cases, often listing all the locations that a person visited while infectious with specific windows of time that people there may have been exposed. These regularly include restaurants, airports, or gas stations.
There’s actually a good reason for this public call-out: people who were exposed and aren’t fully vaccinated can get a dose of the MMR vaccine to slash their chances of severe complications (or of getting measles at all) if they get it within 72 hours of exposure. So, you’re unlikely to convince a health department to avoid naming your business in their press release.
There’s good news, though: we’ve had a number of clients listed from local health departments as sites of potential exposure to measles, but rarely hear of hits to sales as a result. At this point, we feel that the public knows enough about measles to know that it’s not the business’s fault that a contagious person visited, and frankly, public concern doesn’t seem all that high. We do see a fair amount of anxiety among staff, so clear communication and sharing good, factual information about measles early and often is key. Reach out to ZHH (or clients can check the app) for employee talking points about measles exposure.
If you definitely had measles as a child—or were born before 1957—you’re assumed to be protected for life. Natural immunity from measles is typically lifelong. While immunity can technically wane, it’s extremely rare to get measles twice.
That said, measles isn’t always easy to confirm in hindsight. Many illnesses cause similar rashes, and most people don’t have documentation. If you’re not 100% certain that you had measles, talk to your doctor. A blood test can check for antibodies, but many providers will simply recommend another dose of the MMR vaccine. There’s very little downside to getting an extra dose—especially given how many cases we’ve seen this year.
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Roslyn wrote last week about the impact of HHS cuts on our Zero Hour Health community and clients. This piece from FSM does a great job walking us through how stakeholders are responding, and why food safety will be disproportionately affected.
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